We work collaboratively with our clients and other partners to challenge conventional wisdom. This requires courage, curiosity and an intentional combination of passion and perseverance that we call conviction. We look for dynamic thinkers who challenge themselves both personally and professionally. As a result, we have created a team that is unified by a passion for bringing business opportunities to fruition yet diverse in its experiences and perspectives.

Professionally, we are experienced marketing and innovation practitioners and management consultants from world-class organizations such as The Boston Consulting Group, Bain & Company, The Coca-Cola Company, Procter & Gamble, PepsiCo, the Zyman Group and Brighthouse.  Outside of work, we each pursue a variety of interests that in turn energize our thought processes at work. We are proud to have as part of our team experienced climbers, artists, marathon runners, bongo drummers, published poets, tennis champions, beer brewers, community volunteers and devoted family members.

As a company, we are small enough to have a passionate commitment to our mission but large enough to deliver significant marketing strategy and innovation engagements with some of the world’s largest and most admired companies.

For a closer look at some of our team members, please click on any of the bios below:

David Cross, Principal | Brian Hankin, Principal | Brad White, Principal | Peter McNally, Principal