Face it. At times traditional forms of research can be limited in uncovering consumer insights and opinions. Our belief is that there is still a time and a place for focus groups, but there are other ways to obtain feedback in a more efficient, timely and equally valid manner.

A consumer panel is a sample of individuals whose purchases, product usage and media consumption are recorded over a period of time. The inside(r) panel is an alternative to traditional qualitative research techniques that leverages an intensely recruited target consumer group to gain a deeper understanding of core users and their lifestyles.

The robust approach to gathering feedback combines live events like shop-alongs, in-store discussion groups and pantry audits with supporting “Always-On” components like blogs and email to connect your brand team to its core user—moving the idea of client-consumer connectivity from aspiration to reality.

These consumer insights can take many forms, including (but not limited to):

A healthy and growing core user base is a hallmark of a successful brand. However, maintaining consumer engagement is increasingly difficult in today’s highly fragmented marketplace. The inside(r) panel will keep you in the minds of your core users.

Please contact us if you would like to learn more about the inside(r) panel.